Posts Tagged ‘Search Engine Rankings’

The Magic of EDU BackLinks

Wednesday, February 24th, 2010

There is a myth about the easiest way you can get top rankings in the world of search engine optimization. Some have claimed that the easiest way you can get your site at the top of the page rankings is to get edu backlinks – using the additional credibility that a site with a dot-edu extension provides.

The domain extension edu is considered a top level domain. It is one of the first six top level domains which also included .com, .net, .org, .mil and, finally, .gov. the edu domain was derived from the fact that it was initially intended for the use of United States Educational Institutions. Some of the first websites to use this type of domain includes cmu.edu, berkeley.edu, UCLA.edu, Columbia.edu, Purdue.edu, and rice.edu.

In order to qualify for the use of an edu domain, a learning institution must possess an accreditation from the accrediting agency from the US Department of Education. Foreign educational institution have their own versions of the edu domain with an additional county code domains like .mx for Mexico, .uk for the United Kingdom and .ph for the Philippines.

This additional requirement used in the procurement of an “edu” domain link would help in the SEO rankings because of the weight it holds in the way the search engine ranks a web page. The web page which has an edu domain also seldom use links in their site. In most cases, they only use their web sites for marketing purposes.

The search engines, however, take a look at the way the links are used in the edu domain. The website you are trying to improve through the use of an edu domain will benefit more if the content is relevant to the edu domain. For example, a link to a published study on the origin of the species would be relevant if it is linked to a scheduled exhibition of early works of Charles Darwin. However, a link that connects together a school’s forum to an e-store would not be as relevant or valuable. Though if done with careful thought it can still help to improve the rankings of the e-store.

Spamming by posting non relevant content  is highly frowned upon among search engines and other SEO Professionals. They are now taking the necessary steps to avoid the abuse of this powerful domain type without undermining the obvious credibility that educational institution website holds.

This can be achieved by writing quality content for your SEO purposes. The links that you make must make sense to what you are linking to. If you follow these simple guidelines then you to can magically improve on a website’s ranking.  Try it today and witness just how much difference it makes to your rankings.

To find out how to get unlimited edu backlinks for your website visit www.edutakeover.com today.

Article by John Black

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How to make .EDU Backlinks Work for You

Thursday, February 18th, 2010

There are mixed reactions to the use of .EDU sites to improve ones ranking in the top search engines. Some experts believe that the use of .edu links can help a person get top rankings because of the credibility that .edu links have. The other side of the argument thinks that these links from .edu sites do not hold any credibility anymore because of the abuse done by previous spammers.

The belief that .EDU sites do not really hold any value in search engine optimization comes from the past when student bloggers used to ask web master for payment to link to their bags. The search engines are now aware of the abuse and have put the necessary stops in place to prevent this kind of abuse.

The other side of the argument also holds merit. Since the early years of the internet, technology has developed to a point where the complex systems and algorithms that search engine employ can discern if a site is out to us black hat techniques to get better rankings.

The Search sites are also employing techniques that mix state of the art computers with the discerning eye of a human being. With the help of an actual person, the search engine can determine whether the content is relevant to the link itself.

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This brings us to the most important aspect of any link building. The content must be relevant in order to help the increase in chances of page one ranking for a site. A .edu site holds a great deal of credibility because it is like a .gov site wherein the web developer needs to qualify before they get the domain that they want.

With relevant content linked to your site from the .edu site, a search engine can identify that the content is not just any other spam but it is a valid piece of content. The linkage from a credible .edu site can add credibility to your site. One example this is if a web published research from a school linking to your site as a source of reference. This increased credibility brought about by this link will help improve your ranking in the search results.

You can then see now that there are definite benefits to using the unique credibility that .edu backlinks bring to an SEO campaign but it will only be useful if you use unique and relevant content. Ultimately, content remains the king.  A dot edu site will not work to improve your rankings if you do not have the right content for it. So get the perfect content and capitalize on the benefits that a .edu site brings to the rankings of your own web site.

To find out how to get unlimited edu backlinks for your website visit www.edutakeover.com today.

Article by John Black

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Posted in EDU Backlink Strategies, SEO and .EDU Backlinks | Comments Off